Managing Online Reputation




In the book, Lol... Omg by Matt Ivester , he advises taking simple steps towards managing the immortal thing called an “online reputation.” He explains that managing an online reputation is not an overnight task, but a routine that is done regularly. There are seven simple task the user must perform on regular basis explained below.
In his first tip, he recommends googling oneself. The act of googling myself is something I tried back in high school after a song came out by Teyana Taylor called Google Me. The hook went like this “Ye' ain't nobody, Google me, baby. You better ask somebody, You better Google me, baby.” So I ended up googling myself often. I had found awards I had won in high school that were posted on the net and pictures of myself and others from Myspace accounts (before Facebook was a thing). The author recommends self googling at least once every three months. When In the process of googling oneself , the person should not be logged into their own account. Also, cookies and browser history should be reset so that there will be unbiased search for information conducted by google. The other search engine giants like Bing should also be searched in order to be very thorough when conducting the investigation. Another, source of information is paying for a source like Spokeo , which gathers information from all over the web into a report and sells it to the consumer.
The second step he talks about is managing content posted on online sites. The user should remove content that is not appropriate for the public image that they are trying to portray. Also, they should set up a list of criteria that something must pass in order to not be deleted off a social media account.
The third step that is suggested, is to update privacy settings on all of the social media accounts so there is complete control over who views what content. This is so the user knows what they are posting to their audience and is the most appropriate to that audience. It is important to not have friends on the the account if the user does not know them. In order to share social media post to the appropriate people a list is needed so the user knows which group of people they are sharing content with. Besides being responsible for oneself, controlling what other people can post about the user when tagged can make or break someone's online reputation.
The fourth step talks requesting the removal of content from sites if it will in some form damage the digital reputation of the user. When a friend post information that might be damaging to image it is easier to just ask them to take down the post and the situation is easily resolved.  When requesting removal  of content from a social media administer it is not as easy. The WHOIS database can be used to get contact information for the administer of a website. If it is copyrighted material then legally they have to remove the connect from their website.
The fifth step that the author recommends, is having a strong password and updating it about every six months. A strong password is one that has a mixture of upper  and lower case letters along with a special symbol. Strong passwords can protect the user’s digital reputation by not allowing people to impersonate them by posting stuff that may assassinate their character.
The sixth step talks about the monitoring of the user’s online reputation without manually searching themselves. Google’s Google alert can customized to ensure that every time there is a search resulted from the use of the  user’s name they will be informed. This a good way to keep up with new content created that has the user’s name.
The final seventh step, is about protecting the actual name of the user. This is done by making accounts on popular websites and taking your name as a user name so everybody knows that they contacting the correct person. There are a lot of misunderstanding that can be cleared up just by having the right person be identified by the correct name.



The most long term way to take down negative online content is by suing the owner or burying the negative content. Suing is when content is legally removed from a website through the court system. There are some reasons that content could be subject to removal and they are slander, right to publicity, invasion of privacy. The fastest way besides suing them would be to let them know what they are posting is illegal and hopefully they will take it down without legal action required. Another long term removal process is called burying content. The user makes it so hard for the negative content to exist by creating an overwhelming presence online that the negative content will not show up high on search results. One way this done is by making a lot of social media accounts with positive information about the user. If people do happen to find the negative content later it will do less damage to the online reputation because people already have a good first impression from the positive content generated online. There are online sites like Reputation.com that will ensure the user maintains a positive online reputation.


Augmented Reality Apps



In class last Monday we learned about Augmented Reality (AR) which is a popular trend right now. Prof Calderwood taught us about some interesting apps. Some these apps were Space Needle, Anatomy 4D, Zookazam, and Elements 4D. My two personal favorites would have to be Zookazam and Elements 4D. Elements 4D allows the user to take cubes of elements and mix them together to form chemical bonds. The app shows the physical form of the molecule in the cube along with the chemical formula. The Zookazam uses a surface that the user can project 3D images of animal. The app tells information about the animals and speaks to the user. I tried this app with my niece and younger sister and they found it really entertaining.
The difference between Augmented reality (AR) is significant virtual Reality (VR).   The VR and AR both perform similar task. However, in the article How Augmented Reality Works by Kevin Bonsorar, he explains that AR is a more natural experience for the user because it only adds enhancements like sound, smell, graphics to the world while VR is mostly made up of computer simulated environments. The AR equipment usually consist of a pair of glasses that create graphics that overlap in the real world environment that coincide with the user’s movements.
In 2009 Researchers Pattie Maes and Pranav Mistry from MIT presented an app  called sixthsense. The equipment included smartphone, lanyard, and colored finger caps. The lanyard acts as a projector and the finger caps interact with the images from the projector.  This AR can interact with any surface the user looks at. There is a lot of amazing things that sixthsense can do. When a person picks up a can, the VR kit will import all the nutrient information about the can onto the surface of the can. Another example is if someone is drawing a circle in the air then a real clock will show up with the current time in front of the user. Augmented reality apps on smartphones are considered a less developed version of AR.
Google Cardboard is a relatively inexpensive piece of VR equipment. In the article Google Cardboard Helps a Woman See for the First Time in 8 Years by Abner Li , the VR equipment combined with an app called  Near Sighted VR Augmented Aid, made it possible for a women named Bonny whom suffers from  Stargardt's disease see again after 8 long years. Google Cardboard uses the smartphone’s camera to take images and deliver the same exact image to each eye in a process called stereoscopic image. This process allowed Bonny to see again. AR is no longer just for video games, it could be used to help aide individuals like Bonny in other parts of their lives.

The retail industry is using AR as a means to sale merchandise to consumers online. In the article, Target uses augmented reality to help you shop for furniture by Mariella Moon , Target uses AR technology to showcase Furniture to consumers. The customers can use the AR to place the furniture pieces into their home and see if the furniture matches their home decor. The app is quite easy to use. The user takes a picture of the spot where they want the furniture to appear and just add the furniture to the shopping cart. Target views this as the future of online shopping as a way to reach a broader consumer industry.

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